The paper is devoted to a comparative analysis of theoretical approaches to the formation of a value proposition and its understanding by representatives of Russian companies. The existing theoretical approaches to the formation of a value proposition are considered, as well as the main tools used in its formation in practice. To determine the theoretical approaches, more than 50 articles from leading economic journals were analyzed. To analyze the understanding of the value proposition, Russian companies conducted in–depth semi-structured interviews with managers of 84 Russian and foreign companies representing customer service departments, sales departments, innovation activities, strategic management, marketing and brand management departments.

The analysis has shown that for most employees of companies, the concepts of a value approach in management and a value proposition are limited to standard categories, such as price, quality, and direct satisfaction of needs. This is especially true for representatives of Russian companies and firms that conduct their business only within Russia and CIS countries. While representatives of international companies noted the importance of the entire range of value formation tools in one way or another evenly, respondents from Russian companies clearly relied on product components and price in their answers. It should also be noted the leadership of product tools in both cases, and if Russian respondents focused only on the quality of the product in their answers, then representatives of international companies often noted the importance of the assortment and uniqueness of products.

The result of the study was to determine the importance and place in the process of forming a value proposition of such tools as joint value creation with the consumer and the involvement of personnel in joint value creation.

The author's approach to the formation of value proposition by companies is proposed in the article. The proposed matrix model allows you to quickly determine which factors and tools companies need to focus on first.

The development of digital production technologies, taking place within the framework of the global fourth industrial revolution, creates conditions for increasing the level of customization of industrial production, i.e. the ability to manufacture products that reflect the preferences of small groups of consumers and even individual customers. Product customization, as one of the most important aspects of the fourth industrial revolution, is of great interest for researchers and has been becoming one of the promising trajectories for the development of new production technologies and methods of organizing production. But at the same time, the economic effect of increasing the customization of products remains not fully understood. This study is aimed at identifying various economic effects arising from customization in industrial enterprises, and their quantitative assessment in relation to the manufacturing industries of the Russian industry. Using a systematic review of available scientific research and analytical reports, the study quantifies the economic effects of customization in various sectors of the Russian economy. The results show the colossal effect of further customization in Russian enterprises. The authors conclude that the annual effect of revenue growth in all industries, even under the most pessimistic scenarios and estimates, is 1.9 trillion rubles, and the effect of cost reduction – 1.4 trillion rubles. The results obtained can form the basis of government measures to stimulate the customization of products of Russian industrial enterprises.

One of the most vital aspects of emergency management studies is the development and examination of post-disaster search and rescue activities and treatment facilities. One of such issues to be considered while performing these operations is to reach the disaster victims within minimum time and to plan disaster logistics in the most efficient manner possible. In this study, the problem of planning debris scanning activities with Unmanned Aerial Vehicles after an earthquake and transporting the injured people to the hospitals by ambulances within minimum time was discussed, and mathematical models were developed to solve the problem. The ambulance routing problem and the mathematical model to be used in the solution to the problem are discussed for the first time in the literature. The developed model was tested on the problem sets created by taking into account the data of the province under investigation.

Achieving the Sustainable Development Goals is impossible without the active participation of business, including contributing to the environment, improving the quality of human capital, supporting significant initiatives in the field of ensuring economic growth and creating new jobs; ensuring the well-being and health of citizens; ensuring responsible consumption and production. A significant task for achieving the Sustainable Development Goals is the development of mechanisms to protect the domestic market from illegal trafficking of industrial products, which will lead to the protection of public health and increase jobs. And the increase in tax collection will strengthen the social protection of the population.

In Russia in 2021, the turnover of counterfeit products amounted to 7.2 billion rubles and, according to experts, will continue to grow. In this regard, it is necessary to analyze the risks of existing mechanisms of protection against counterfeit products and develop measures to reduce them.

The object of research in this article is labeling, which is the application of a special DataMatrix code to the packaging and the entry of this unit of goods into the database.

The purpose of the article is to develop recommendations on the use of additional visual control tools on the material carriers of the DataMatrix code, protected from forgery, and to assess the probability of the level of risk reduction and the level of possible losses when using them.

The novelty of this study was: identification and analysis of risks of possible threats to the security of the mandatory labeling system for various categories of goods; development of a risk register of possible threats to the security of the system with a grouping of qualitatively assessed and quantifiable risks; development and verification of a model for assessing the probability and possible losses for a group of quantifiable risks; assessment of the probability of risks and possible budget losses from non-payment of taxes and excise duties; assessment of the probability of risks and possible losses for a bona fide manufacturer and end user; formation of management measures aimed at reducing the likelihood of risks and reducing the consequences of the potential implementation of risks; assessment of the residual level of probability and exposure to risks when using additional means of visual control on the material carriers of the DataMatrix code; assessment of the residual level of probability and exposure to risks when using additional visual inspection tools on tangible media protected from counterfeiting in similar systems and Track&Trace marking systems implemented in foreign countries.

The results obtained can be applied by federal executive authorities in the formation of state policy in the field of increasing the level of security of Russians, significantly reduce the amount of counterfeit and low-quality analogues, effectively combat smuggling, protect legal businesses and consumers, and also allow the state to increase tax collection.

The aim of the article is to investigate the perspectives of transport corridors digitalisation. The subject of the study is rail freight transport.

The authors use the Theory of Inventive Problem Solving (TIPS) methodology, which forms the basis of transport industry development stages: mechanisation, intellectualisation, robotisation (automation) and digitalisation. The transition from one stage to another is shown by the comparison between the two documents of significant importance for Eurasian transport: Agreement on International Goods Transport by Rail and Convention concerning International Carriage by Rail (CIM-COTIF). They are fundamentally different at the stages of mechanisation and robotisation that makes the digitisation of international transport corridors impracticable. The article clearly identifies the factors preventing digitalisation, as well as the ways of its neutralising.

The research proves that a fully digitalised transport will represent an isolated system, aimed at meeting the most predicted part of human demands. The article presents the transport corridors digitalisation model.

The authors state that modern transport is at the stage of automation and robotisation and has not yet approached digitalisation. The pipeline transport is the only transport mode that has closely reached the digital frontier. Railway transport also has favourable prerequisites and perspectives.