The article aims to analyse current trends in the export entrepreneurship sphere. The main objective of the study is to identify a possible relationship between the attained level of export performance achieved in different countries and various institutional and other determinants. The article provides a concise theoretical overview and bibliometric analysis of publications, highlighting promising directions for the promotion of export entrepreneurship and identifying key factors influencing its effectiveness. To achieve the study՚s objective, data are used on the time to export a single cargo, the number of procedures to register a new business, the creditworthiness of countries, GDP per capita, the share of natural resource rents in GDP, the efficiency of government institutions, the share of urban population in the total population, and the average years of education. The specified parameters have been collected for the period from 2006 to 2020. To analyse the nature of the influence of the selected determinants, a sample of 135 countries with different levels of population income was compiled. Statistical data processing was carried out using the software tools EViews 13 and Stata/MP 14.2. Initially, a series of econometric tests were used to check the panel data for multicollinearity, variable stationarity, and their cointegration. Fully Modified Ordinary Least Squares (FMOLS) and Dynamic Ordinary Least Squares (DOLS) methods were then used to estimate the statistically significant long-term relationship between the variables. As a result, a pool of significant factors of institutional and other factors has been identified that determine the effectiveness of export entrepreneurship in the country. The results obtained allow for a more comprehensive justification of measures to support the development of export business activities.

Strategic management and strategy as a tool for managing business development have become responses to the increasing instability of the external environment. With the advent and development of digital technologies, there has been another quantitative and qualitative leap in the growth of uncertainty in the operating conditions of industrial enterprises. In order to remain competitive, they have embarked on a digital transformation process, the success of which also largely depends on having a clear strategy for implementing the transformation. The requirements for such a strategy, and the methods and tools used to develop it, are in some respects very different from those used in traditional strategic management. This determines the research relevance in the field of determining the nature of the digital strategy of the industrial enterprise, methods and tools for its development. It is shown that a digital strategy is a strategy for business development in a digital environment and that the key problem in its development is the need to significantly increase flexibility while maintaining a certain stability. Analysis of trends in the area of adaptation and development of methods for strategy development in the digital environment was carried out. Four broad sets of methods for increasing strategic flexibility have been identified: based on scenario development, experimentation, the use of organisational and management mechanisms, and on the use of ecosystem capabilities. Taking into account the stages of digital transformation process of the industrial enterprise and the basic practices of adaptive management, a landscape of methods and tools for the formation of a digital strategy of a company has been built up, allowing to broaden the understanding and to make a reasonable choice of an instrumental and methodological base. The concept of a minimum viable strategy is highlighted as a promising direction for developing a flexible digital strategy for an enterprise. A tool for its development is proposed in the form of a one-page presentation (canvas) that logically combines the key components of a digital strategy, ensuring its flexibility and sustainability.

The author examines the ecosystem approach, corporate innovation ecosystems and intercorporate innovation ecosystems. Considering the importance of their development for achieving the required pace of innovative development of Russian companies and the Russian economy, the study of their condition and development prospects determines the purpose of this paper. An analysis of the literature revealed an increase in the number of studies on innovation ecosystems and their diversity, indicating the potential for further development of the concept of innovation ecosystems. The analysis of the innovative activity of Russian companies shows that the main indicators reflecting the degree of innovative development in Russia in 2019–2022 are growing, but not enough. The average share of innovation costs in 2020–2022 was 2.1%, and in industry – only 1.7%, there was a reduction in the volume of inter-enterprise cooperation on the development of innovations. The author formulated the definition of a corporate innovation ecosystem as a singular innovation ecosystem established by a given company to create innovative value necessary for its development. The author has also formulated the features of its configuration that determine the logic of its functioning. The results of the study show the high potential for scientific and technological cooperation between Russian companies. Therefore, the author formulated the concept of an Intercorporate Innovation Ecosystem, which is a singular innovation ecosystem created on the initiative of two or more participants by partially integrating their corporate innovation ecosystems into an Intercorporate Innovation Ecosystem. Their aim is to carry out joint innovation activities and then independently commercialise the results. The proposed concept, implemented in accordance with the principles of the ecosystem approach, in terms of contractual relations, as well as implying the development of a single platform or functioning on a multi-platform basis, has theoretical validity and seems applicable in the practice of Russian companies and significant for the development of the Russian economy.

With the continued growth of business-to-busines (B2B) and business-to-consumer (B2C) Internet services, online providers offer an increasing range of services that support and improve their core products or services. In this article, we will explore Internet services in the pharmaceutical market in E-Pharma.

The results of the field study confirm that the functionality and quality of the services provided by Internet services are important predictors of customer beliefs and behaviour, and have a significant impact on indicators of pharmaceutical company development  as sales and advertising revenue. The constructed econometric model confirms that the monthly traffic of the Internet service is primarily sensitiveto the speed of order processing, i.e. a change in the speed of order processing will be reflected in the growth of traffic after a shorter period of time compared to other factors. The functional value is also confirmed, reflecting the usefulness of the Internet service in a practical aspect due to the influence of selected factors in the multiple regression model studied.

The study allowed us to identify the most effective ways to develop Internet services in the E-Pharma market. These include: promotion of Internet services through social networks, which will ensure an increase in both the social and emotional value of the Internet values studied; implementation of other measures to increase public awareness of Internet services operating in the Russian pharmaceutical market; development of a loyalty programme for customers of a pharmacy organisation who purchase medicines through an Internet service, thereby contributing to an increase in their functional, social, and emotional value.

The article is devoted to the study of the impact of different types of innovation on the efficiency of Russian SMEs. The purpose of the study is to assess the importance of different types of innovation for Russian SMEs and to determine the impact of types of innovation on the efficiency and competitiveness of SMEs. The research methodology involves a consistent approach combining qualitative and quantitative analysis. As a collection of information, a survey was conducted among owners of small and medium-sized enterprises in Russia on the use of innovations in the course of business activities in the last three years (2020–2023) and their impact on the company՚s performance. In addition, the experiences of some participants were explored through in-depth interviews. In total,

112 entrepreneurs took part in the survey. The results of the study showed that innovations are used by the vast majority of small and medium-sized enterprises in Russia. There is no stable relationship between the size of enterprises and the innovations they choose, although in some cases we can say that certain companies tend to a certain type of innovation depending on the number of employees. Organisational innovations are the least popular in enterprises innovation, and the greatest marketing; marketing innovations showed the highest percentage of negative experiences during implementation, despite the fact that they are the most popular category of innovations.

The majority of respondents see an improvement in the financial situation of the company according to various criteria and are satisfied with the results of innovation; at the same time, the larger the company, the more goals it pursues trough innovations. The smaller the business, the more interested it is in solving specific problems to increase sales, profits and customer loyalty. The larger the company, the more it follows the 360 strategy: that is, it pays attention to the creation of new goods and services, as well as to the introduction of innovations in production processes.

In today’s dynamic fintech environment, user requirements are constantly changing, and digital services need to be developed and adapted to meet their expectations and needs. UI/UX research technologies and methods provide rich opportunities to study user preferences and identify problems and shortcomings in existing digital services. The main aspects of improving the user experience of the mobile bank were reviewed. Recommendations were made for the further development of the IT service. The purpose of this article is to examine the main aspects of improving the user experience and to formulate recommendations for the development of IT services in the banking sector. Research methodology – at the first stage, an analysis of user behavior in fintech was carried out: a study of user expectations and preferences in the field of digital financial services. Then user experience was analyzed and UI/UX studies were conducted for the ‘Notification Center’ of the bank’s mobile application. The final stage of the study was to evaluate the effectiveness of the redesign project of the Notification Centre section of the bank's mobile application and to formulate recommendations for the further development of the mobile application.

The research conducted has shown the practical importance of improving the user experience of the bank’s mobile application, which consists of improving usability, increasing customer satisfaction and improving the overall impression of banking services. This leads to increased conversion, customer retention and increased loyalty to the bank.

Improving the user experience of the bank’s mobile application makes it possible to increase the efficiency of the bank’s employees, reduce the burden on the customer support department and reduce the number of errors when performing routine operations or actions. This not only optimises the bank’s internal processes, but also helps to improve the overall quality of service, which has a particular impact on the bank’s reputation, competitiveness and financial performance.