INNOVATION STRATEGY ELABORATION AND IMPLEMENTATION IN COMMERCIAL ORGANIZATION
https://doi.org/10.17747/2078-8886-2015-6-90-97
Abstract
The article analyzes the meaning of company's innovation strategy which is considered as one of the functional strategies. It examines positive role of company’s motivate environment for innovation ideas creation and realization. The article explores number of case studies where effective influence of motivate environment on the whole company’s innovation activity is proved.
About the Author
A. V. Sayapin
Financial University under the Government of the Russian Federation; LLC “Planeta Nedvizhimost”
Russian Federation
Postgraduate student of the Department of “Strategic and Anti-Crisis Management” of the Financial University under the Government of the Russian Federation, Director General of LLC “Planeta Nedvizhimost”. Area of expertise: strategic management, human resources management, innovation management.
Russian Federation
Postgraduate student of the Department of “Strategic and Anti-Crisis Management” of the Financial University under the Government of the Russian Federation, Director General of LLC “Planeta Nedvizhimost”. Area of expertise: strategic management, human resources management, innovation management.
References
1. Гурова Т., Рубан О., Юданов А. и др. (2011) Создатели будущего – газели с мозгом обезьяны // Эксперт. № 10 (744). URL: http://expert.ru/expert/2011/10/sozdateli-buduschego--gazeli-s-mozgom-obezyanyi/(дата обращения 18.12.2015 г.).
2. Колотнеча О. (2014) Зубная фея с новгородской пропиской // Expert. URL: http://expert.ru/northwest/2014/46/zubnaya-feya-s-novgorodskoj-propiskoj/(дата обращения: 07.06.2015 г.).
3. Наши ценности ( [б.г.]) // SPLAT.URL: http://www.splat.ru/index.php?lang_id=1&id=272 (дата обращения: 07.06.2015 г.).
4. О компании ( [б.г.]) // IEK. URL: http://www.iek.ru/company/1/ (дата обращения: 02 июня 2015 г.).
5. Рассел Дж. (2013) Пирамида потребностей по Маслоу. М.: Книга по требованию. 40 с.
6. Трачук А. (2012) Инновации как условие долгосрочной устойчивости российской промышленности // Эффективное Антикризисное Управление. № 6 (75). С. 66-71.
7. Трачук А. В., Саяпин А. В. (2014) Практика формирования инновационной стратегии в российских компаниях. Опыт вовлечения сотрудников // Эффективное Антикризисное Управление. № 1 (82). С. 64-73.
8. Amabile T., Conti R., Coon H. et al. (1996) Assessing the work environment for creativity // The Academy of Management Journal. Vol. 39, № 5. P. 1154-1184.
9. Crespell P., Hansen E. (2008) Work climate, innovativeness, and firm performance in the US forest sector: in search of a conceptual framework // Canadian Journal of Forest Research. Vol. 38, № 7. P. 1703-1715.
10. Damanpour F., Schneider M. (2006) Phases of the adoption of innovation in organizations: effects of environment, organization and top managers // British Journal of Management. Vol. 17, № 3. P. 215-236.
11. Deci E. L. (1971) Effects of externally-mediated rewards on intrinsic motivation // Journal of Personality and Social Psychology. Vol. 18. P. 105-115.
12. Fruhling A. L., Siau K. (2007) Assessing organizational innovation capability and its effect on e-commerce initiatives // Journal of Computer Information Systems. URL: https://www.researchgate.net/publication/280112170_Organizational_Innovation_Capability (дата обращения 18.12.2015 г.)
13. Herzberg F., Mausner B. (1993) The motivation to work. New Jersey: Transaction Publishers. 180 p.
14. Hu J. L., Hsu Y. H. (2008) The more interactive, the more innovative? A case study of South Korean cellular phone manufacturers // Technovation. Vol. 28. P. 75-87.
15. Jenssen J. I., Asheim K. (2010) Organizational innovation promoters and performance effects in small, knowledge-intensive firms // International Journal of Innovation and Entrepreneurship. Vol. 11, № 1. URL: https://www.researchgate.net/publication/233611669_Organizational_innovation_promoters_and_performance_effects_in_small_knowledge-intensive_firms (дата обращения 18.12.2015 г.).
16. Jenssen J. I., Randoy T. (2006) The performance effect of innovation in shipping companies. Maritime Policy and Management // International Journal of Shipping and Port Research. Vol. 33, № 4. P. 327 343.
17. Karniouchina E. V., Victorino L., Verma R. (2006) Product and service innovation: ideas for future cross-disciplinary research // Journal of Product Innovation Management. Vol. 23. P. 274-280.
18. Lepper M., Greene D., Nisbett R. (1973) Undermining children's intrinsic interest with extrinsic reward: a test of the ‘overjustification’ hypothesis // Journal of Personality and Social Psychology. Vol. 28. P. 129-137.
19. Madsen A. S. (20112) The evolution of innovation strategy: PhD thesis/Business School, Doctoral School of Organization and Management Studies.Copenhagen. 184 p.
20. Maslow A. H. (2013) A theory of human motivation. Eastford: Martino Fine Books. 22 p.
21. McClelland D. (1988) Human motivation. Cambridge: Cambridge University Press. 676 p.
22. Nerkar A., Roberts P. W. (2004) Technological and product-market experience and the success of new product introductions in the pharmaceutical industry // Strategic Management Journal. Vol. 25, № 1. P. 779-799.
23. Parker G., Alystyne M. V. (2007) Innovation, Openness, and Platform Control // MIT Sloan School Working Paper. URL: http://ebusiness.mit.edu/research/papers/2013.12_Parker_Innovation_%20Openness_Platform%20Control.pdf (дата обращения 18.12.2015 г.).
24. Shapira Z. (1989) Task choice and assigned goals as determinants of task motivation and performance // Organizational Behaviour and Human Decision Processes. Vol. 44. P. 141-165.
25. Teece D. (1986) Profiting from technological innovation: implications for integration, collaboration, licensing and public policy // Berlin Doctoral Program in Economics and Management Science. URL: https://goo.gl/LCk62K (дата обращения: 27 мая 2015 г.)/
26. Vise D. A., Malseed M. (2008) The Google Story. London: PanBooks. 360 p.
27. Zahra S. A., Das R. (1993) Innovation strategy and financial performance in manufacturing companies: an empirical study // Production and Operations Management. Vol. 2, № 1. P. 15-37.
Review
For citations:
Sayapin A.V. INNOVATION STRATEGY ELABORATION AND IMPLEMENTATION IN COMMERCIAL ORGANIZATION. Strategic decisions and risk management. 2015;(6):90-97. (In Russ.) https://doi.org/10.17747/2078-8886-2015-6-90-97
Views:
9574
Email this article 