THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY
https://doi.org/10.17747/2078-8886-2011-6-62-67
Abstract
Business sustainability is a concept of resource-based theory of the firm. This theory explores the structure of its assets, its key capabilities, sustainable competitive advantage, differentiation and profitability. Due to differentiation there exists value-based management as an integrated accrued consumer solution, as an effective proposition of post-industrial value by a sustainable firm. The new pull-economy of a sustainable business gradually supplements and displaces push- microeconomy. Consumer is in the center of sustainable business organization, and customer relationship management is an important part of effective anti-crisis business strategy.
About the Author
S. Y. Kuznetsov
FSEBI HPE "Financial University under the Government of the Russian Federation"
Russian Federation
Russian Federation
Candidate of economic sciences, Associate Professor on department of "Economics and anti-crisis management".
He has thirty years’ experience in teaching and has obtained a doctorate of the Finance University. He is the author of study “Strategic Management and marketing assets” and a textbook study on anti-crisis management. He has published both in Russia and abroad. The main areas of research - a strategic anti-crisis management, strategic marketing, evaluation and management of marketing assets of the company, evaluation and cost management of business.
References
1. Кузнецов С. Ю. Антикризисное управление. Курс лекций: Учеб.‑метод. пос. М.: Финансы и статистика, 2010. 176 с.
2. Кузнецов С. Ю. Стратегическое управление маркетинговыми нематериальными активами предприятия. М.: Финакадемия, 2008. 144 с.
3. A New Era of Sustainability. UN Global Compact-Accenture CEO Study 2010 // Accenture: Электронный ресурс. Режим доступа: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture_A_New_Era_of_Sustainability_CEO_Study.pdf.
Review
For citations:
Kuznetsov S.Y. THE MODERN MANAGEMENT THEORY OF BUSINESS SUSTAINABILITY. Strategic decisions and risk management. 2011;(6):62-67. (In Russ.) https://doi.org/10.17747/2078-8886-2011-6-62-67
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