METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT
https://doi.org/10.17747/2078-8886-2011-4-50-57
Abstract
There is an adjusted classification of intangible assets, formalized and nonformalized in terms of legislation, in the article. The methods of compatibility detection of company corporate cultures during merger and affiliation are presented, the list of economic consequences of corporate culture display is made. The methods of rebranding and the reasons of its holding are shown.
About the Author
L. Mokrova
The Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Ph.D. in Economics, A.P. in Economics and Anti-Crisis Management in the federal state-financed educational institution, Business Consultant.
She has a multiannual length of practical experience in the field of anti-crisis management and restructuring organizations, intangible assets management - the experience obtained at industrial enterprises and financial institutions as part of her advisory activity. She took part in implementation of anti-crisis projects in non-judicial proceedings, M&A integration, rebranding. She privately consults foreign investors about investments into the Russian economy with the account of the current situation.
Review
For citations:
Mokrova L. METHODS AND TECHNIQUES OF INTANGIBLE ASSETS MANAGEMENT. Strategic decisions and risk management. 2011;(4):50-57. (In Russ.) https://doi.org/10.17747/2078-8886-2011-4-50-57
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