E-Commerce Development Strategy in Nigeria’s Economy: Empirical Evidence from the Konga and Jumia Platforms

Nigeria is home to Africa’s second-largest e-commerce market. This growth has been driven by innovations in technology, logistics, and online payment systems. This study investigates the impact of e-commerce on the Nigerian economy using Konga and Jumia as case studies. The autoregressive distributed lag (ARDL) model and monthly time-series data for the period 2017M1–2023M12 were employed. The results reveal statistically significant short- and long-run effects of e-commerce on the Nigerian economy through the activities of Konga and Jumia. Specifically, the number of users conducting transactions on Konga and Jumia, telecommunication investment in both the short and long run, and the number of internet users in the short run were found to have a statistically significant effect on Nigeria’s economic growth. The study recommends that the government increase investment in telecommunications and improve internet access in order to stimulate e-commerce development, expanding digital trade both domestically and across borders, and promote economic growth.

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