V. D. Markova
Institute of Economics and Industrial Engineering, Siberian Branch of the RAS (Novosibirsk, Russia)
Russian Federation

Doctor of economic sciences, professor, chief researcher, Institute of Economics and Industrial Engineering, Siberian Branch of the Russian Academy of Sciences (Novosibirsk, Russia). ORCID: 0000-0003-1646-8372, SPIN: 2526-6161, Scopus ID: 57194526992. Research interests: strategy and management of companies’ development, marketing of innovation, platform business models and digital economy ecosystems.

S. A. Kuznetsova
Institute of Economics and Industrial Engineering, Siberian Branch of the RAS (Novosibirsk, Russia)
Russian Federation

Candidate of technical sciences, associate professor, senior scientific officer, Institute of Economics and Industrial Engineering, Siberian Branch of the Russian Academy of Sciences (Novosibirsk, Russia). Scopus ID: 56526401700, ORCID: 0000-0002-0570-9380. Research interests: strategy and management of companies᾽ development, platform business models and digital economy ecosystems.