КОРПОРАТИВНЫЙ ЭНВАЙРОНМЕНТАЛИЗМ: ТРАНСФОРМАЦИЯ БИЗНЕС-МОДЕЛЕЙ ДЛЯ СООТВЕТСТВИЯ СТРАТЕГИИ, ОРГАНИЗАЦИОННЫМ ВОЗМОЖНОСТЯМ И ТРЕБОВАНИЯМ ОКРУЖАЮЩЕЙ СРЕДЫ
https://doi.org/10.17747/2618-947X-2021-1-24-33
Аннотация
Защита окружающей среды вызывает все большую озабоченность граждан, компаний и стран и требует формирования новых способов ведения бизнеса и трансформации бизнес-моделей. В этом смысле появляющиеся новые парадигмы, такие как циркулярная экономика и стейкхолдерский подход, перемещают компании к корпоративному энвайронментализму, который предполагает полную трансформацию стратегических целей, миссии и видения. Формулировка и внедрение эффективных превентивных экологических стратегий подразумевают реконфигурацию и развитие новых экостратегий, направленных на совершенствование деловых операций. В статье анализируются новые направления повышения конкурентоспособности, основанные на экоинновациях: зеленый маркетинг и корпоративный имидж, экологическая законность и репутация. Проведен анализ выделенных стратегий как ключевых драйверов превентивных экологических стратегий и решений о новых и устойчивых бизнес-моделях.
В статье проводится интегральный обзор предыдущих понятий, связанных с корпоративным энвайронментализмом, и представляются пути будущих исследований, как академических, так и практических, фокус которых сосредоточен на том, как внедрение принципов устойчивого развития связано с конкурентоспособностью компании и возможностью сохранения окружающей среды.
Ключевые слова
Об авторе
Г. Мартин-де-Кастро
Мадридский университет Комплутенсе, Испания
Испания
Испания
Профессор департамента менеджмента и маркетинга, Мадридский университет Комплутенсе, Испания. Область научных интересов: защита окружающей среды, развитие парадигмы циркулярной экономики, новые методы ведения бизнеса и трансформация бизнес-моделей.
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Рецензия
Для цитирования:
Мартин-де-Кастро Г. КОРПОРАТИВНЫЙ ЭНВАЙРОНМЕНТАЛИЗМ: ТРАНСФОРМАЦИЯ БИЗНЕС-МОДЕЛЕЙ ДЛЯ СООТВЕТСТВИЯ СТРАТЕГИИ, ОРГАНИЗАЦИОННЫМ ВОЗМОЖНОСТЯМ И ТРЕБОВАНИЯМ ОКРУЖАЮЩЕЙ СРЕДЫ. Стратегические решения и риск-менеджмент. 2021;12(1):24-33. https://doi.org/10.17747/2618-947X-2021-1-24-33
For citation:
Martín-de Castro G. CORPORATE ENVIRONMENTALISM: REDESIGNING BUSINESS MODELS TO FIT STRATEGY, ORGANIZATIONAL CAPABILITIES AND THE NATURAL ENVIRONMENT. Strategic decisions and risk management. 2021;12(1):24-33. https://doi.org/10.17747/2618-947X-2021-1-24-33
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