STRATEGY OF FORMATION OF THE BRAND OF UNIVERSITY IN MODERN EDUCATIONAL SPACE

A. S. Karikova

Strategic decisions and risk management

ISSN 2618-947X (Print)
ISSN 2618-9984 (Online)

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Strategic decisions and risk management

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Karikova A.S. STRATEGY OF FORMATION OF THE BRAND OF UNIVERSITY IN MODERN EDUCATIONAL SPACE. Strategic decisions and risk management. 2020;11(4):420-429. https://doi.org/10.17747/2618-947X-927

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ISSN 2618-947X (Print)
ISSN 2618-9984 (Online)

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About the Author

A. S. Karikova
Financial University under the Government of the Russian Federation
Russian Federation

Deputy director of the Institute of Online Education of Financial University under the Government of the Russian Federation. Research interests: higher education business models, strategy development process in higher education, building a university brand, educational marketing, digitalization in higher education.

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Strategic decisions and risk management

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