Adding Value together with Consumers at B2B Market
https://doi.org/10.17747/2078-8886-2017-4-5-68-79
Abstract
Results of scientific research dedicated to consumer involvement in the joint value addition process have been generalized and systematized; peculiar features pertinent to the application of the concept at the Russia’s B2B market have been singled out; methods of consumer involvement in the joint value addition process have been analyzed. In addition, the relationship between the involvement of professional consumers in the value addition process and the consumer loyalty and the innovative business component has been analyzed.
About the Authors
E. V. Arsenova
FGOBU VO (Federal State Budgetary Education Institution of Higher Education) of the Financial University under the Government of the Russian Federation
Russian Federation
Ph.D. in Economics, a Management Department Professor, Dean of the Management Faculty of FGOBU VO (Federal State Budgetary Education Institution of Higher Education) of the Financial University under the Government of the Russian Federation. Scope of research: innovation management and entrepreneurship, electronic business-making
Russian Federation
Ph.D. in Economics, a Management Department Professor, Dean of the Management Faculty of FGOBU VO (Federal State Budgetary Education Institution of Higher Education) of the Financial University under the Government of the Russian Federation. Scope of research: innovation management and entrepreneurship, electronic business-making
T. YU. Sokolova
FGOBU VO (Federal State Budgetary Education Institution of Higher Education) of the Financial University under the Government of the Russian Federation
Russian Federation
Graduate student of “Innovation Management and Entrepreneurship” Program of the Management Department of FGOBU VO (Federal State Budgetary Education Institution of Higher Education) of the Financial University under the Government of the Russian Federation”. Scope of research: innovation management and entrepreneurship.
Russian Federation
Graduate student of “Innovation Management and Entrepreneurship” Program of the Management Department of FGOBU VO (Federal State Budgetary Education Institution of Higher Education) of the Financial University under the Government of the Russian Federation”. Scope of research: innovation management and entrepreneurship.
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Review
For citations:
Arsenova E.V., Sokolova T.Yu. Adding Value together with Consumers at B2B Market. Strategic decisions and risk management. 2017;(4-5):68-79. (In Russ.) https://doi.org/10.17747/2078-8886-2017-4-5-68-79
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