TRANSFORMATION OF BUSINESS MODELS OF ELECTRONIC BUSINESS IN CONDITIONS OF UNSTABLE EXTERNAL ENVIRONMENT
https://doi.org/10.17747/2078-8886-2015-2-58-71
Abstract
The main features of formation of business models in e-business, their typology and possible transformations in the context of a shrinking market are considered in the article. Upon the analytical research, the main components and characteristics of business models of electronic business in various clusters of business models are highlighted. The marking of clusters of business models allows establishing of possible ways of their transformation in the contest of economic uncertainty.
About the Authors
A. V. Trachuk
FSBEI HPE “Financial University under the Government of the Russian Federation”; State Unitary Enterprise “Goznak”
Russian Federation
Russian Federation
Doctor of Economics, professor, scientific director of the Faculty of "Management"; CEO
N. V. Linder
Financial University under the Government of the Russian Federation
Russian Federation
Ph.D. in Economics, Assistant professor of Chair of Strategic and Crisis management
Russian Federation
Ph.D. in Economics, Assistant professor of Chair of Strategic and Crisis management
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Review
For citations:
Trachuk A.V., Linder N.V. TRANSFORMATION OF BUSINESS MODELS OF ELECTRONIC BUSINESS IN CONDITIONS OF UNSTABLE EXTERNAL ENVIRONMENT. Strategic decisions and risk management. 2015;(2):58-71. (In Russ.) https://doi.org/10.17747/2078-8886-2015-2-58-71
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