ANTI-CRISIS STRATEGY EXECUTION AT A FUNCTIONAL LEVEL OF MANAGEMENT
https://doi.org/10.17747/2078-8886-2013-3-82-87
Abstract
Theory and practice of strategic management requires strengthening the role of functional execution of strategy to effectively address issues of balancing long-term and short-term objectives, the successful implementation of strategy under the strategic plan, strategic alignment of functional management of a firm. Reasons for the increase in importance of functional strategies’ level reflect the formation of different kinds of rivalry capabilities of a firm. Functional efficiency of management is being measured. Strategic role of top management in the organization is about to change.
About the Author
S. Y. Kuznetsov
Scientific and Research University “Higher School of Economics”
Russian Federation
Doctor of Economics, professor, director of Housing and Utilities Development Centre of “Further Vocational Education Institute GASIS”
Russian Federation
Doctor of Economics, professor, director of Housing and Utilities Development Centre of “Further Vocational Education Institute GASIS”
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Review
For citations:
Kuznetsov S.Y. ANTI-CRISIS STRATEGY EXECUTION AT A FUNCTIONAL LEVEL OF MANAGEMENT. Strategic decisions and risk management. 2013;(3):82-87. (In Russ.) https://doi.org/10.17747/2078-8886-2013-3-82-87
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