尼日利亚经济中电子商务发展战略：基于Konga和Jumia平台的实证证据

尼日利亚是非洲第二大电子商务市场。该市场的增长得益于技术、物流和在线支付领域创新的应用。本文以 Konga 和 Jumia 平台为例，分析电子商务对尼日利亚经济的影响。研究采用自回归分布滞后模型（ARDL），并使用了 2017 年 1 月至 2023 年 12 月期间的月度数据。研究结果表明，电子商务，特别是 Konga 和 Jumia 平台，在短期和长期内都对尼日利亚经济产生了统计显著影响。对尼日利亚经济增长具有统计显著影响的因素包括：在 Konga 和 Jumia 平台上进行商业交易的用户数量、电信行业投资（无论在短期还是长期）以及互联网用户数量。基于研究结果，建议政府加大对电信行业的投资并扩大互联网覆盖范围，这将有助于促进电子商务、国内和跨境贸易以及经济增长。

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