Влияние корпоративной социальной ответственности на развитие бизнеса: опыт Первого национального банка Ботсваны

Статья посвящена анализу взаимосвязи между корпоративной социальной ответственностью (КСО) и организационным ростом на примере Первого национального банка Ботсваны. Являясь одной из ведущих организаций в банковской отрасли, Первый национальный банк Ботсваны считается ключевым игроком и занимает доминирующее положение в банковском секторе страны. КСО – это главный инструмент Первого национального банка Ботсваны для улучшения жизни сообществ и обеспечения выгоды всем заинтересованным сторонам. Цель настоящего исследования – определить, оказали ли предпринятые инициативы в области КСО воздействие на динамику развития организации. В рамках исследования были поставлены следующие задачи: установить приоритеты КСО банка, идентифицировать социальные выгоды от ее реализации, количественно оценить влияние КСО и определить круг основных заинтересованных сторон.

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