MARKETING STRATEGY FORMATION UNDER SANCTION: UTILIZING BALANCED SCORECARD AND HOSHIN KANRI MODELS IN THE IRAN KHODRO COMPANY’S REGIONAL PASSENGER CAR MARKETS

I. Rezaeinejad

Strategic decisions and risk management

ISSN 2618-947X (Print)
ISSN 2618-9984 (Online)

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Strategic decisions and risk management

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Rezaeinejad I. MARKETING STRATEGY FORMATION UNDER SANCTION: UTILIZING BALANCED SCORECARD AND HOSHIN KANRI MODELS IN THE IRAN KHODRO COMPANY’S REGIONAL PASSENGER CAR MARKETS. Strategic decisions and risk management. 2024;15(2):152-163. https://doi.org/10.17747/2618-947X-2024-2-152-163

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ISSN 2618-947X (Print)
ISSN 2618-9984 (Online)

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About the Author

I. Rezaeinejad
Peoples’ Friendship University of Russia (RUDN University) (Moscow, Russia)
Russian Federation

PhD (Econ.), MBA, researcher and business counselor, Peoples’ Friendship University of Russia (RUDN University) (Moscow, Russia). ORCID: 0000-0001-8712-7597; Researcher ID: AAQ-7811-2021; Scopus Author ID: 58075328900.

Research interests: world economy, international businesses, digital economy, education economics, economic development, economic sanctions, macroeconomic, economic cooperation Iran - Russia, political economy, international trade, management theories, economic inequality, human resource management.

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Strategic decisions and risk management

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