DEVELOPMENT OF THE STRATEGY FOR A SOCIALLY RESPONSIBLE BANK

The article highlights relevance of a socially oriented bank in the financial sector of the country’s economy, the specifics of its strategy and banking services. The relevance of the study lies in the need to examine complex issues of access to financial services. The purpose of the article is to substantiate the author’s position on the relevance of the strategy of a socially oriented bank. The research methodology used in the work includes: a historical method, a systematic method, a method of scientific abstraction and theoretical knowledge, not excluding logical approaches and mathematical calculations. In the course of the research, a scientific hypothesis is put forward about the impossibility of the existence of a socially oriented bank without banking services that differ in criteria from the general market. The conclusions drawn help us to actively discuss the need to increase the level of accessibility of financial services to the population of the country and to raise issues of competition in the banking sector. They broaden the discussion on commercial bank interest rates and their role in stabilising the country’s economy. The author’s position, in the conclusions, reflects the relationship of the bank’s customer, as a part of society and a commercial bank, with its services as a platform for the availability of financial services. The author concludes that there is virtually no competition between the leading banks and that the total cost of the loan varies in the range of 20-40%. Considering the bank’s customers as a part of society, the author raises social issues of financial stability of the country’s citizens through the prism of accessibility of financial services. And the financial stability of the company and the attractiveness of internal financing are important, relevant and complex issues in modern Russia.

The scientific novelty of the article lies in the fact that it explains the relationship between society and the state through financial institutions and the services they provide, reflecting the bank’s social policy as an integral part of its strategy.

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