ВЛИЯНИЕ ПРЕДИКТИВНОЙ АНАЛИТИКИ НА ДЕЯТЕЛЬНОСТЬ КОМПАНИЙ
https://doi.org/10.17747/2078-8886-2018-3-108-113
摘要
Для анализа влияния предиктивной аналитики на деятельность компаний проведен обзор литературы. Предметно рассмотрены существующие виды аналитики на основе больших данных (Big Data): описательная, диагностическая, предписывающая и предиктивная аналитика. Рассмотрены основные инструменты предиктивной аналитики и представленные на рынке технические решения. Благодаря инструментам предиктивной аналитики компании могут анализировать и прогнозировать протекающие во времени процессы, выявлять тенденции, предвидеть изменения и, следовательно, более эффективно планировать будущее.
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供引用:
Khasanov A.R. IMPACT OF PREDICTIVE ANALYTICS ON THE ACTIVITIES OF COMPANIES. Strategic decisions and risk management. 2018;(3):108-113. https://doi.org/10.17747/2078-8886-2018-3-108-113
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