基于UI/UX研究的数字服务改进决策：人工智能技术的影响

进行UX研究可以减少数字服务用户的流失，发现增长点，并提出改善用户体验和提高用户留存率的解决方案。 UX研究的主要优势在于了解用户的需求和期望。 UX研究可以分析用户的行为、偏好和问题，并确定哪些功能和应用程序的特性是重要的。 人工智能（AI）的引入引发了关于如何改进与用户体验（UX）设计相关的设计流程的讨论，并催生了人工智能设计（ADI）和智能设计（Intelligent Design）等概念。

本文开发了一种使用AI技术进行UX/UI研究的独特方法；构建并模拟了银行移动应用程序中银行部分的当前客户旅程; 进行了20位受访者的深度访谈，在访谈中他们比较了使用和未使用AI技术的界面设计；基于深度访谈进行了UI/UX研究，并论证了在移动应用中引入AI技术以实现用户路径个性化的必要性。

此外，UI/UX研究的结果证实了以下假设：在银行移动应用中使用AI技术（如照片级真实感的汽车图片）实现个性化用户体验将提高客户满意度和参与度，从而提升银行的盈利能力和竞争力。

提出的建议将优化移动应用中的用户体验，并据专家评估，提高NPS（净推荐值）和MAU（月活跃用户数）指标，提升幅度可达两倍。

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