基于B2C和B2B平台模型的俄罗斯工业企业选择出口战略的决定因素

本文讨论了影响俄罗斯工业企业基于B2C和B2B平台互动模型选择和制定出口市场策略的多种参数和因素。这种聚焦视角有助于更详细地确定和具体化俄罗斯工业企业基于B2C和B2B平台互动模型开发出口市场策略时的机制、格式、机会和限制。在建立工业公司国际平台的背景下，揭示了平台互动特定方面的特点。提出了一个在构成和考虑方面相对综合的十二个决定因素列表，用于基于平台互动机制选择出口市场策略的俄罗斯工业企业。在当前的平台经济条件下，价值创造是信息、物理产品和各种类型互补产品的新组合的结果，以及新的交易配置和资源重构的新机会，涉及供应商、合作伙伴和买家之间的关系。对于俄罗斯工业企业，在提升经济活动国际化方面，特别是通过国际B2C和B2B平台，这些方法论开发在这一领域可能尤为有益。同时，确定工业公司平台互动参数和优先级的难度相当大，特别是在B2B领域 (包括工业资产共享模式），不仅在国家层面，甚至在国际层面，这类互动在当前许多工业领域仍然处于前沿地位。 随着俄罗斯工业公司进入国际平台的最佳实践和成功案例的形成，以及平台本身的演变，我们将能够更加具体和可衡量地讨论俄罗斯工业公司选择战略的决定因素。当前国际生产平台发展阶段，提升对生产力因素和工业企业战略选择决定因素的认识，将有助于平台的补充组件和平台本身更好地找到接触点，并促进网络效应的更快增长。

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