德罗汽车公司 (Iran Khodro）乘用车区域场使用平衡计分卡和方针管理模型

有大量研究表明，经济制裁可以对国家的经济增长和在受制裁国家运营的公司造成重大损害。面对多边经济制裁，受制裁国家制定了一系列战略计划，以减轻制裁影响并支持其商业发展。公司也相应地制定了旨在生存和实现稳定利润的策略。

本研究的目的是探讨能够使公司不仅在制裁环境中生存，而且在国际市场上取得成功的策略。本研究以伊朗汽车工业为实证基础。案例研究对象为伊朗汽车工业的两大领军企业之一伊朗霍德罗汽车公司（Iran Khodro），其市场份额占伊朗汽车市场的50%以上。

利用汽车工业公司的数据，作者得出结论，在各种职能战略中，营销战略对其有效性具有最大意义。此外，基于平衡计分卡的财务、客户和运营指标管理与公司进入国际市场之间存在正相关关系。最后，本研究表明，对于汽车工业公司而言，获得新技术、金融资源、拥有战略计划以及注重出口是成功应对制裁条件的关键。

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