供引用:

Rezaeinejad I. 德罗汽车公司 (Iran Khodro）乘用车区域场使用平衡计分卡和方针管理模型. 战略决策和风险管理. 2024;15(2):152-163. https://doi.org/10.17747/2618-947X-2024-2-152-163

For citation:

Rezaeinejad I. MARKETING STRATEGY FORMATION UNDER SANCTION: UTILIZING BALANCED SCORECARD AND HOSHIN KANRI MODELS IN THE IRAN KHODRO COMPANY’S REGIONAL PASSENGER CAR MARKETS. Strategic decisions and risk management. 2024;15(2):152-163. https://doi.org/10.17747/2618-947X-2024-2-152-163