创新对俄罗斯中小企业绩效的影响：实证分析

文章研究了各种类型的创新对俄罗斯中小企业（以下简称为中小企业）绩效的影响。研究的目的是评估不同类型的创新对俄罗斯中小企业的重要性，并确定这些创新类型对中小企业绩效和竞争力的影响。研究方法采用了定性和定量分析相结合的连续方法。信息收集通过对俄罗斯中小企业主进行调查，了解他们在过去三年（2020-2023年）中在商业活动中使用创新的情况及其对公司绩效的影响。此外，还通过深度访谈方法研究了一些参与者的经验。研究总共涉及112位企业家，他们参与了调查。研究结果显示，绝大多数俄罗斯中小企业都在使用创新；虽然没有明确的证据表明企业规模与其选择的创新类型之间存在稳定的关联，但在某些情况下，可以看到某些企业根据员工人数倾向于选择特定类型的创新。组织创新在企业中最不受欢迎，而营销创新最受欢迎；然而，营销创新在实施时也表现出最高的负面经验比例。

大多数受访者表示，公司在各项财务指标上都有所改善，并对创新实施的结果感到满意。企业规模越大，实施创新的目标就越多；企业规模越小，越注重解决提高销售和利润、增加客户忠诚度的具体问题。企业规模越大，越倾向于采用360度战略，即不仅注重新产品和服务的开发，还注重在生产过程中实施创新。

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