功能性和服务质量在提升制药公司业务效率中的作用
https://doi.org/10.17747/2618-947X-2023-4-368-383
摘要
随着互联网服务在商业和消费者领域不断增长,在线供应商提供越来越广泛的服务范围,以支持和改进其核心产品或服务。在本文中,我们将探讨电子制药领域中的互联网服务。
田野调查结果证实,互联网服务的功能性和服务质量是客户信念和行为的重要预测因素,并且在很大程度上影响着制药公司的营收和广告收入等发展指标。建立的计量模型证实,互联网服务的月度流量主要受订单处理速度的影响,即订单处理速度的变化将更快地反映在流量增长上,相对于其他因素。功能价值也得到了确认,反映了互联网服务在实践中的实用性,这是通过所选因素在研究的多元回归模型中的影响来确认的。
因此,对互联网服务的工作满意度对其工作效率产生重要影响,而这又直接影响到公司的发展。该研究还揭示了在电子制药市场发展互联网服务的最有效方法: 推广互联网服务通过社交媒体,将提升所研究的互联网价值的社会和情感价值;采取其他措施扩大俄罗斯制药市场上的互联网服务的宣传信息;制定客户忠诚计划,针对通过互联网服务购买药品的药店客户,从而提升它们的功能性、社会性和情感价值。
关于作者
M. O. Kuznetsova俄罗斯联邦
经济学博士学, 高级管理学院战略与创新发展系的副主任,高级管理学院战略与创新发展系的副教授,俄罗斯联邦政府财政金融大学 (俄罗斯,莫斯科) 。 ORCID: 0000-0003-4403-3800.
科研兴趣领域:战略稳定性,风险管理,战略管理。
A. G. Linder
俄罗斯联邦
大学生, 俄罗斯联邦政府财政金融大学 (俄罗斯,莫斯科)。
科研兴趣领域:公司的战略和创新发展,创业精神,电子商务。
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供引用:
Kuznetsova M.O., Linder A.G. 功能性和服务质量在提升制药公司业务效率中的作用. 战略决策和风险管理. 2023;14(4):368-383. https://doi.org/10.17747/2618-947X-2023-4-368-383
For citation:
Kuznetsova M.O., Linder A.G. THE ROLE OF FUNCTIONALITY AND QUALITY OF SERVICE OF INTERNET SERVICES IN IMPROVING THE BUSINESS EFFICIENCY OF PHARMACEUTICAL COMPANIES. Strategic decisions and risk management. 2023;14(4):368-383. https://doi.org/10.17747/2618-947X-2023-4-368-383