采用数字平台作为工业企业竞争优势的来源
https://doi.org/10.17747/2618-947X-2023-1-18-32
摘要
本文章研究了数字平台对工业企业发展的影响，它们在工业企业发展和形成独特竞争优势中的作用。作者调查了数字平台如何影响效率和工业公司经历的负面网络效应。采用的实证研究方法是对8家俄罗斯工业公司进行案例研究法，这些公司的规模从38人到996人不等。所有被抽中的工业公司都在数字平台上运营了5年以上。研究结论是，数字平台只被小型工业公司用作进入外国市场的机会。大中型公司使用其他国际化方法，他们不使用数字平台作为创新的来源。数字平台是一个创造更好的客户主张的商业生态系统。通过与合作伙伴建立关系并深入了解消费者和市场，数字平台也是独一无二的竞争优势的一个来源。
关于作者
A. V. Trachuk
俄罗斯联邦政府金融大学（俄罗斯莫斯科）, Goznak 股份公司（俄罗斯莫斯科）
俄罗斯联邦
俄罗斯联邦
经济学博士，教授，俄罗斯联邦政府金融大学高等管理学院管理与创新部，Goznak 股份公司总经理（俄罗斯莫斯科）。ORCID：0000-0003-2188-7192。
研究领域：公司发展的战略和管理、创新、金融和实体经济部门的企业家精神和现代商业模式、电子商务的动态与发展、自然垄断的经验和发展前景。
N. V. Linder
俄罗斯联邦政府金融大学（俄罗斯莫斯科）
俄罗斯联邦
俄罗斯联邦
经济学博士，教授，俄罗斯联邦政府金融大学高等管理学院管理与创新部部长（俄罗斯莫斯科）。ORCID：0000-0002-4724-2344。
研究领域：公司发展的战略和管理、塑造第四次工业革命中工业企业的发展战略、商业模式的创新和转型、电子商务的动态与发展、塑造第四次工业革命中能源部门公司的发展战略、俄罗斯企业进入国际市场的战略。
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供引用:
Trachuk A.V., Linder N.V. 采用数字平台作为工业企业竞争优势的来源. 战略决策和风险管理. 2023;14(1):18-32. https://doi.org/10.17747/2618-947X-2023-1-18-32
For citation:
Trachuk A.V., Linder N.V. INTRODUCTION OF DIGITAL PLATFORMS BY INDUSTRIAL COMPANIES AS A SOURCE OF COMPETITIVE ADVANTAGES. Strategic decisions and risk management. 2023;14(1):18-32. https://doi.org/10.17747/2618-947X-2023-1-18-32
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