ecrСтратегические решения и риск-менеджментStrategic decisions and risk management2618-947X2618-9984Real Economy Publishing House10.17747/2618-947X-2025-4-404-408ecr-1244Research ArticleСтатьиРоль динамических способностей в создании продуктовых инновацийThe Role of Dynamic Capabilities in Creating Product InnovationsСеменовП. О.SemenovP. O.

Аспирант, Высшая школа управления, Финансовый университет при Правительстве Российской Федерации (Москва, Россия); руководитель направления «БКС Мир инвестиций», ООО «Компания БКС» (Москва, Россия).

Область научных интересов: стратегический менеджмент, цифровая трансформация, управление цифровыми продуктами.

Postgraduate student, Graduate School of Management, Financial University under the Government of the Russian Federation (Moscow, Russia); Head of Product Development, BCS World of Investments, BCS Company LLC (Moscow, Russia).

Research interests: strategic management, digital transformation, digital products management.

i@pavelsemenov2.ruФинансовый университет при Правительстве Российской Федерации (Москва, Россия), ООО «Компания БКС» (Москва, Россия)РоссияFinancial University under the Government of the Russian Federation (Moscow, Russia) , BСS Company LLC (Moscow, Russia)Russian Federation202513022026164404408Copyright © Семенов П.О., 20262026Семенов П.О.Semenov P.O.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.jsdrm.ru/jour/article/view/1244

В работе описывается важность инновационной деятельности в области создания новых продуктов для повышения конкурентоспособности организаций. Рассматривается текущий теоретический базис области ресурсов и компетенций компаний, а именно наиболее современная концепция динамических способностей. Формулируются четыре основные верхнеуровевые компетенции – динамические способности, которые применяются в рассуждении о влиянии конкретных способностей компании на эффективность внедрения продуктовых инноваций: сенсорные способности (sensing capability), способность захвата возможностей (seizing capability), трансформация (transformation capability) и предпринимательская способность менеджмента (entrepreneurial capability). По результатам обзора формулируются общий тезис и теоретическая модель, которая может использоваться в эмпирическом исследовании и дальнейшей апробации на реальных кейсах продуктовых инноваций в компаниях.

This paper examines the importance of innovation in the development of new products as a means of increasing organizational competitiveness. It reviews the theoretical foundations of the resource- and capability-based view of the firm, with particular attention to the contemporary concept of dynamic capabilities. The paper identifies four key higher-level competencies – dynamic capabilities – that are used to analyze the impact of specific firm abilities on the effectiveness of product innovation: sensing capability, seizing capability, transformation capability, and entrepreneurial management capability. Based on this review, a general thesis and a theoretical model are proposed that may be applied in empirical research and further tested using real-world cases of product innovation.

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The authors declare that there are no conflicts of interest present.